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Google Business Profile
Working on your Google Business Profile (formerly known as Google My Business) is crucial for businesses for several key reasons:
Increased Visibility on Google:
Your Google Business Profile significantly enhances your business's visibility on Google's services, including Search and Maps. When potential customers search for products or services you offer, a well-optimized profile makes your business more likely to appear in the search results, making it easier for customers to find you.
Local SEO:
Google uses location-based search to prioritize businesses that are close to the searcher's location. A well-maintained Google Business Profile helps improve your business’s local search rankings, making it more likely for local customers to discover your business when they search for products or services you offer.
Trust and Credibility:
Profiles that are complete and up-to-date are seen as more credible and trustworthy by potential customers. Google allows users to leave reviews and ratings on your business profile, and a collection of positive reviews can significantly enhance your business's reputation and encourage more people to choose your services over competitors.
Insights and Analytics:
Google provides valuable insights and analytics through your Business Profile, offering information on how customers found your listing, what actions they took, and other behavior patterns. This data can be incredibly valuable for understanding your audience better and optimizing your marketing strategies.
Direct Communication with Customers: Your Google Business Profile allows for direct communication with your customers through questions and answers, messaging, and reviews. Engaging with customers through these features can improve customer satisfaction and loyalty, as well as provide valuable feedback for your business.
and so much more....
Review Sites Send You Business
Partnering with review sites can be a strategic move for businesses aiming to generate more business for several reasons.
Here are some of the benefits:
Enhanced Visibility and Reach: Review sites often have their own user base and traffic. By partnering with these platforms, businesses can extend their visibility beyond their immediate audience to reach potential customers who rely on these sites to make purchasing decisions.
Improved Trust and Credibility:
Reviews play a crucial role in building trust. Consumers often trust peer reviews as much as personal recommendations. Having a presence on reputable review sites can lend credibility to your business, as it shows that you are open to feedback and committed to customer satisfaction.
Boost in Local SEO:
For local businesses, reviews are a significant factor in local search rankings. By actively managing your presence on major review sites, you can improve your local SEO, making it easier for potential customers to find you when they search for products or services you offer in their area.
Direct Feedback Loop:
Review sites provide a direct channel for customer feedback, which can be invaluable for business improvement. Positive reviews can highlight your strengths, while constructive criticism can reveal areas for improvement. This feedback can guide strategic decisions and help refine your offerings.
Social Proof:
In the digital age, social proof is crucial. Potential customers are more likely to trust and try your services if they see that others have had positive experiences. Partnering with review sites can help you showcase this social proof effectively.
Competitive Advantage:
By actively engaging with customers on review sites, responding to reviews, and encouraging satisfied customers to leave positive feedback, you can gain a competitive edge. Businesses that are proactive about their online reputation often stand out from competitors who neglect this aspect.
and so much more....
Social Media is a Game Changer
Social media marketing represents a powerful opportunity for small businesses, offering a range of advantages that make it particularly appealing. Here are several reasons why social media marketing is often considered the best option for small businesses:
Cost-Effective:
One of the most significant advantages is cost-effectiveness. Creating a social media account is free, and while paid advertising options are available, they are typically less expensive than traditional marketing channels. This affordability allows small businesses to reach a large audience without a substantial marketing budget.
Direct Customer Engagement:
Social media offers an unparalleled opportunity to engage directly with customers. Businesses can interact with their audience through comments, messages, and posts, fostering a community around their brand. This engagement can build stronger relationships with customers, enhance loyalty, and improve customer service.
Agility and Real-Time Marketing: The nature of social media allows for real-time marketing and communication. This means small businesses can quickly respond to trends, feedback, and market changes, keeping them agile and responsive. This agility is particularly beneficial in a fast-paced market environment.
Improved SEO:
While social media signals do not directly influence search engine rankings, the increased visibility and traffic to your website can positively impact your SEO efforts. Engaging content that gets shared on social media can lead to more inbound links and search queries, both of which are important for SEO.
Building Community and Loyalty:
By engaging with customers and providing value through social media content, small businesses can build a sense of community around their brand. This community can lead to increased customer loyalty, as customers feel a stronger connection to the brand.
Precision Targeting in Social Media Advertising:
Social media platforms empower small businesses to connect with a precisely defined audience, transcending geographical boundaries to pinpoint potential customers at the granular level of cities and zip codes. These platforms harness sophisticated targeting technologies, enabling businesses to tailor their advertising campaigns to specific demographics, interests, and behaviors. This level of precision allows for the efficient allocation of marketing resources, ensuring that promotional efforts are directed towards individuals with the highest propensity to engage with the products or services offered. By leveraging these targeted advertising capabilities, small businesses can maximize the impact of their marketing strategies, ensuring their messages resonate with the right audience in the right places.
and so much more....
About Us
Velocity Business LLC has been proudly serving the small business community since 2014 and earned an A+ Rating with the Better Business Bureau. Trusted by professionals and entrepreneurs for all their business management and financial needs. From starting a business and staying compliant to building capital and credit for your small business. Leverage the power of our relationships in business management and our network of lenders to help you get to your future goals so you can say, "We Look Fortune 500".
What is a DUNS Number Used For in Business?
Dun and Bradstreet Number | Equifax Business Credit Report | Experian Business Credit Report
Let's Discover the Difference
DUNS Number
PAYDEX Score:
The 100-point PAYDEX score reflects how reliable your company has paid its bills and kept its financial obligations with vendors and suppliers that report to D&B. Unfortunately, many suppliers don’t report to D&B; your credit information won’t be included in the report when calculating your PAYDEX score. Because the PAYDEX score is so important, we encourage you to request that your current vendors start reporting to your Dun and Bradstreet Number if they are not already doing so.
Delinquency Predictor Score:
This score measures whether or not a business is likely to pay its bills late or go bankrupt over the next 12 months.
Failure Score:
This score is designed to predict the possibility that a company will seek legal relief from creditors or go out of business and leave creditors unpaid in the next 12 months.
Supplier Evaluation Risk Rating:
This rating predicts the likelihood that a business might stop delivering its goods and services over the next 12 months.
Credit Limit Recommendation:
Banks and creditors may look at this recommendation, which is based on a business’s size, industry and payment history.
Equifax Business
Equifax Business Credit Score:
Equifax system predicts the likelihood of a business incurring a 90-day severe delinquency or charge-off over the next 12 months. The score ranges from 101 to 992; lower scores indicate higher risk.
Payment Trend and Payment Index:
This internal score dictates the business's trends over the last 12 months compared to industry norms.
Equifax Business Failure Score:
Business Failure Score ranges from 1000 to 1610; lower scores indicate higher risk. It predicts the likelihood of a business failing through either formal or informal bankruptcy over the next 12 months.
Equifax utilizes its data collected by the Small Business Finance Exchange (SBFE) and transforms the data into a report. The SBFE is an association of U.S. small business lenders who report payment data on their small business customers. Because this data directly reflects how small businesses interact with lenders, banks use it to evaluate your creditworthiness.
Experian Business
Experian Business Score:
Experian collects credit information from suppliers and lenders. They also look at the information available in the public record, including legal filings from local, county, and state governments and information from credit card companies, collection agencies, corporate financial information, and other databases.
Score Range:
- 0-15: High Risk
- 16-30: Medium Risk
- 31-80: Good Credit
- 80-100: Excellent Credit
Experian looks for the number of credit transactions, current outstanding balances, payments made on time, credit utilization, and the details of any current liens, judgments, or bankruptcies. business’ Standard Industry Classification (SIC) codes, Time in Business, and the size of your business are also part of your Experian Business Credit Score.
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Velocity Business LLC has been serving small businesses since 2014 and has an A+ Rating with the Better Business Bureau. Our team specializes in building legal companies, corporate structures, small business credit separating the entrepreneur's SSN from the company EIN, daily bookkeeping, accounting, and corporate compliance.
We can be reached by calling (800) 659-0765.
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